BBVA needed to communicate employee benefits for large corporate clients — in an environment where content changes constantly and every client has its own terms. The manual process was slow, dependent on the technical team and hard to scale. The client had no autonomy to update its own communications.
We designed and built a custom microsite management platform. The client edits its own templates and communicates different benefits at the same time — turned into landing pages for the intranets of large companies. The UX/UI architecture prioritized autonomy for non-technical users: clear flows, direct visual editing and frictionless publishing.
A system that gave the client back its autonomy without giving up visual coherence or quality of execution. BBVA went from depending on the technical team for every update to publishing its own communications in minutes.
