Nestlé needed a visual identity for Go For Innovation — its global virtual conference event — with multiple simultaneous touchpoints and audiences across different countries. The challenge wasn't just designing pieces. It was creating a cohesive visual system that worked from the first invitation email to the digital stage of the live event.
We produced the full experience: social media spots, email marketing pieces, posts, schedule and registration landing pages, and backdrops for the conferences and live broadcasts. The art direction defined a visual system that moved seamlessly across every format — digital, video, static, animated — keeping the brand coherent at every touchpoint.
A cohesive identity from start to finish. Nestlé communicated a global-scale event with the visual consistency of a brand that knows who it is — from the invitation to the final broadcast.
