Tienda Newsan is one of Argentina's largest ecommerce stores. The challenge was to build a brand with its own identity within the Newsan ecosystem — and sustain its quality through the most demanding peaks of the commercial calendar: Hot Sale, Black Friday, Christmas. Monthly production volume is high. Visual inconsistency is not an option.
We built the Tienda Newsan identity from scratch: naming, visual identity, brand system and application guidelines for every ecommerce format. Since launch, we produce every month: campaign banners, social media pieces, concept and integrated production for seasonal events, and UGC video content for products. During high-volume events we switch on AI content scaling to generate variations and format adaptations without dropping the brand standard.
A brand with a consistent identity that keeps its quality at the most demanding moments. Tienda Newsan has its own presence in Argentina's online electronics market — recognizable, coherent and scalable.
